Marketing
4–5 years- You study
- Consumer behaviour, Advertising
- Jobs
- Marketing specialist, Sales officer
- Average for the business field · Age 25–29
- 8,200SAR
Average monthly pay in the business field for Saudi bachelor’s holders, GASTAT Labour Force Survey 2024 (1445–1446 AH)3; many earn less. Pay in a first job is usually lower.
Forecasts published in other countries for the occupation Professional occupations in advertising, marketing and public relations: leaning to growth (US Bureau of Labor Statistics, August 2026 (Safar – Rabi' al-Awwal 1448 AH); Employment and Social Development Canada, June 2025 · Dhu al-Hijjah 1446 – Muharram 1447 AH)1,2. They are not a forecast for the Saudi market, nor by DataPulse.
Where is Marketing taught?
Taught at 34 universities: 20 government and 14 private.
Riyadh
- Imam Mohammad Ibn Saud Islamic UniversityGovernment · men and women
- King Saud UniversityGovernment · men and women
- Prince Sattam bin Abdulaziz UniversityGovernment
- Princess Nourah bint Abdulrahman UniversityGovernment · women
- Shaqra UniversityGovernment · men
- Al Yamamah UniversityPrivate
- Alfaisal UniversityPrivate
- Arab Open UniversityPrivate
- Dar Al-Uloom UniversityPrivate
- Prince Sultan UniversityPrivate
Makkah
- King Abdulaziz UniversityGovernment
- Taif UniversityGovernment
- Umm Al-Qura UniversityGovernment · men and women
- University of JeddahGovernment · men and women
- Dar Al-Hekma UniversityPrivate · women
- Effat UniversityPrivate
- Jeddah International CollegePrivate
- University of Business and TechnologyPrivate
Madinah
- Taibah UniversityGovernment · men
Qassim
- Mustaqbal UniversityPrivate · men and women
Eastern Province
- Imam Abdulrahman Bin Faisal UniversityGovernment
- King Fahd University of Petroleum and MineralsGovernment
- King Faisal UniversityGovernment
- University of Hafr Al BatinGovernment
- Al Yamamah UniversityPrivate
- Al-Fayha CollegePrivate
- Alasala CollegesPrivate
- Gulf CollegesPrivate
Asir
- King Khalid UniversityGovernment · men and women
Tabuk
- University of TabukGovernment
- Fahad Bin Sultan UniversityPrivate
Hail
- University of HailGovernment
Northern Borders
- Northern Border UniversityGovernment · men and women
Najran
- Najran UniversityGovernment · men and women
Al-Baha
- Al-Baha UniversityGovernment
From university pages, admission guides and the Ministry’s Study in Saudi platform4. Gender is tagged where the university publishes it per programme.
Compare with…
A side-by-side view, not a judgement that one major is better. Figures are for the broad field, so two majors in one field share the same figures. Figures: bachelor’s, both sexes, 2024 (1445–1446 AH)35
| Marketing | E-commerce | Finance |
|---|---|---|
| Field in the survey | ||
| Business, administration and law | Business, administration and law | Business, administration and law |
| Length of study | ||
| 4–5 years | 4–5 years | 4–5 years |
| Taught at | ||
| 34 universities | 3 universities | 37 universities |
| Men | ||
| Offered | Offered | Offered |
| Women | ||
| Offered | Offered | Offered |
| Holders of the field working | ||
| 91.5% | 91.5% | 91.5% |
| Unemployment in the field | ||
| 8.5% | 8.5% | 8.5% |
| Average wage in the field (SAR) | ||
| 11,491 | 11,491 | 11,491 |
| An occupation of its graduates and generative AI | ||
| gradient three of four | — | gradient four of four |
Availability for men and women from university pages and the Ministry’s programmes platform; last checked 24 October 2026 (13 Jumada al-Ula 1448 AH).
What do Marketing students learn?
Understanding customer needs, then promoting and selling products and services.
- Consumer behaviour
- Advertising
- Market research
- Digital marketing
In Arabic: التسويق
How many years is Marketing?
4–5 years. The length may differ between universities depending on the foundation year.
What jobs do Marketing graduates do?
Examples of graduates’ jobs, not a full or ranked list. A job is an occupation; the major is one route to it:
- Marketing specialist
- Sales officer
- Account manager
- Digital content manager
Office work with campaigns and events; busier near launch dates.
- Some travel
What do Marketing graduates earn?
GASTAT does not publish pay for each major; this is the average for the “Business, administration and law” field among Saudi bachelor’s holders, 2024 (1445–1446 AH)3.
What is unemployment in the business field?
Unemployment among Saudi graduates of the field (bachelor’s, all ages)3:
For the whole field, not this major alone. Past measurement, not a forecast.
Official decisions and signals
- Firms with 3 or more marketing staff must have 60% Saudis among them. in force since April 2026 (Shawwal – Dhu al-Qa'dah 1447 AH) (binds firms, not individuals)6
- Firms with 3 or more sales staff must have 60% Saudis among them. in force since April 2026 (Shawwal – Dhu al-Qa'dah 1447 AH) (binds firms, not individuals)7
- The job “Marketing specialist” is strongly affected by AI (3 of 4). May 2025 (Dhu al-Qa'dah – Dhu al-Hijjah 1446 AH) (occupation, not major)8
References
- US Bureau of Labor Statistics, employment projections for “Market research analysts and marketing specialists” (BLS 13-1161), 2025–2035 (1446–1457 AH).
- Employment and Social Development Canada, Canadian Occupational Projection System, “Professional occupations in advertising, marketing and public relations” (COPS 11202), 2024–2033 (1445–1455 AH).
- General Authority for Statistics (GASTAT), Labour Force Survey: Saudi bachelor’s holders in “Business, administration and law”, 2024 (1445–1446 AH).
- Programme pages on university websites, last checked 26 October 2026 (15 Jumada al-Ula 1448 AH).
- International Labour Organization, global index of occupational exposure to generative AI, May 2025 (Dhu al-Qa'dah – Dhu al-Hijjah 1446 AH).
- Ministry of Human Resources, 19 January 2026 (30 Rajab 1447 AH).
- Ministry of Human Resources, 19 January 2026 (30 Rajab 1447 AH).
- International Labour Organization · occupation code 2431, May 2025 (Dhu al-Qa'dah – Dhu al-Hijjah 1446 AH).