DataPulseنبض البيانات

What our data measure, and what they don’t

DataPulse figures come from the General Authority for Statistics (GASTAT) (10 datasets for download), the Saudi Central Bank (SAMA) for card spending in 60 cities, the Saudi Census 2022, and other official sources; every figure is attributed to its source. Our figures match those published by their sources within rounding; the analysis is ours and is not official statistics.

Methodology version 1.0 · last week of spending data 20–26 September 2026 · 9–15 Rabi' al-Akhir 1448 AH

60cities (plus “other cities”)
30activities in SAMA’s classification
333consecutive weeks since May 2020 (Ramadan – Shawwal 1441 AH)
32months per city × activity since January 2024 (Jumada al-Akhirah – Rajab 1445 AH)

Our sources

Spending is one of our sources, not the only one. Each source has its own page: what we take, coverage, updates at the source and on our side, limits, and attribution wording. These pages are in Arabic.

Update frequency and coverage

SourceCoveragePeriod we holdUpdate
SAMA weekly point-of-sale bulletin60 cities (city totals) and 30 activities for the Kingdom10 May 2020 (17 Ramadan 1441 AH) – 20–26 September 2026 · 9–15 Rabi' al-Akhir 1448 AHWeekly; a mirror on our hosting pulls it and the nightly build reads it
SAMA statistical report: city × activity60 cities × 30 activitiesJanuary 2024 (Jumada al-Akhirah – Rajab 1445 AH) – August 2026 (Safar – Rabi' al-Awwal 1448 AH)Monthly; weekly and daily pulled every day, because the source keeps only the last 52 weeks and 31 days
SAMA ATMs and cash withdrawalsKingdomJuly 1996 (Safar – Rabi' al-Awwal 1417 AH) – July 2026 (Muharram – Safar 1448 AH)Monthly, via KAPSARC
Historical weekly seriesKingdom and city totals before 202410 May 2020 (17 Ramadan 1441 AH) – 26 September 2026 (15 Rabi' al-Akhir 1448 AH)SAMA data as republished by the King Abdullah Petroleum Studies and Research Center (KAPSARC)
GASTAT statistical database2,244 reports on 560 indexes; regional level (13 regions) for most dataVaries by dataset; see the GASTAT pageDaily check of monthly and quarterly indexes, weekly of annual ones; broken indexes re-checked every Friday
GASTAT published releases107 release categories watchedLast check 4 October 2026 (23 Rabi' al-Akhir 1448 AH)Pulled when released
Census 2022 (GASTAT)13 regions, 150 governorates, 60 cities linked to SAMA cities2022; annual regional estimates to 2022Once (2022); annual estimates checked daily
KAPSARC open data11 datasets (SAMA, GASTAT, municipalities, commerce)Last pull 3 October 2026 (22 Rabi' al-Akhir 1448 AH)Pulled daily; 9 have stopped or are late at source
CalendarRamadan and the Eids (Umm al-Qura) and the salary date for each week10 May 2020 (17 Ramadan 1441 AH) – 24 December 2028 (8 Sha'ban 1450 AH)Computed at every build

What the card-spending data measure

  • The value of card and mobile payments at point-of-sale terminals inside the Kingdom, in riyals, before removing inflation.
  • The city is where the payment terminal is, not where the buyer lives.
  • The activity is the merchant’s classification at the bank (30 activities at Kingdom level each week). The 30 = 19 main activities that do not overlap (they add up to the Kingdom total) + 11 sub-activities that break down three of them (Transportation 6, Health 3, Recreation & Culture 2). Each city weekly: its total spending and 3 activities (Bakeries & Pastries, Food & Beverages, Restaurants & Café); every city × every activity monthly.
  • The week runs Sunday to Saturday as SAMA publishes it; the month as in its statistical report.

And what they don’t

  • Cash: cash payments are not included; cards were about 57% of individuals’ spending in 2025 (point-of-sale payments compared with ATM cash withdrawals).
  • Online purchases are not included in point of sale.
  • A single shop: figures are aggregated by city and activity; they do not reveal any establishment’s sales and do not estimate your shop’s sales.
  • Rent, occupancy and property value: we do not measure or value them, and give no financial or investment advice.
  • Revisions: SAMA may revise its figures; we update them when published.

Limits and coverage warnings

The full list of gaps is on What we cannot reach.

How numbers are checked before publishing

How we calculate

Formulas for the indicators we derive (cost of living, retail index, spending after inflation, next-week estimate, calendar effects, card share, demand-generator density) are on What we calculate.

Dates: Hijri and Gregorian

Sources and limits of the calendar: Calendar methodology.

Forecast accuracy: next week

Analysis, not official statistics. We measure how far our forecast of next week’s spending missed on past weeks, by comparing it with what SAMA later published.

Scope of these figures: the accuracy published here applies to forecasting next week only, and not to forecasts further ahead (a month or a quarter). Accuracy at longer horizons is still being measured and reviewed, and has not been approved.

The hybrid was tested on past data: the season rule was chosen on the older period, and accuracy was measured on the last 52 weeks (one Ramadan) and on the last 111 weeks (two Ramadans). It was more accurate than the basic method in all 26 series in both periods. The method itself was designed after seeing the whole history, so the decisive test is the first season it has not seen: Ramadan 1448 AH.

The Kingdom, 10 cities and 15 Kingdom-level activities (last 52 weeks)

SeriesMean error % (basic)Mean error % (hybrid)Error vs repetition (basic)Error vs repetition (hybrid)Actual inside the range %Caveat
Kingdom — Total8.06.00.740.5678.8—
Riyadh7.65.00.650.4376.9—
Jeddah8.15.40.780.5278.8—
Makkah12.38.50.790.5782.7—
Al-Madinah9.28.20.800.6976.9—
Dammam7.64.90.740.4984.6—
Al-Khubar6.75.00.820.6380.8—
Buraidah8.36.60.850.6778.8—
Abha8.27.60.760.7086.5—
Tabouk9.58.30.760.6675.0—
Hayel9.88.90.910.8273.1—
Kingdom — Restaurants & Café8.46.90.520.4576.9—
Kingdom — Food & Beverages8.27.00.840.7180.8—
Kingdom — Apparel, Clothing & Accessories22.010.71.230.6884.6—
Kingdom — Health9.26.41.020.7376.9—
Kingdom — Gas Stations4.24.10.300.2976.9—
Kingdom — Electronic & Electric Devices10.27.30.490.3680.8—
Kingdom — Hotels12.111.40.750.6882.7—
Kingdom — Construction & Building Materials10.34.90.810.4476.9—
Kingdom — Education75.338.41.040.8284.6—
Kingdom — Furniture & Home Supplies14.89.71.130.7982.7—
Kingdom — Jewelry18.518.01.231.1075.0Not more accurate than simple repetition
Kingdom — Recreation & Culture11.510.81.020.9688.5—
Kingdom — Telecommunication8.88.40.750.7182.7—
Kingdom — Transportation12.78.50.930.6678.8—
Kingdom — Public Utilities & Services8.26.50.210.1680.8—

The hybrid beat the basic method in 26 of 26 series over the last 52 weeks. Outside the seasons the two methods are identical; the whole difference comes from 12 seasonal weeks (in 20 of 26 series; 4 to 17 weeks in the rest, depending on the season definition chosen for each). Over the last 111 weeks (4 August 2024 – 19 September 2026 · 29 Muharram 1446 – 8 Rabi' al-Akhir 1448 AH), with two Ramadans, the hybrid was more accurate in 26 of 26. See the table for that longer period(Arabic).

Highest and lowest expected figure (the range): designed so that the actual figure falls inside it in about 8 of every 10 weeks. Over the last 52 weeks it held 80% of weeks on average (73% to 88% by series), and less than 80% in 13 of 26 series; the spread between series is within what 52 weeks produce by chance (about ±5 points). Four alternative ways of building the range were tried on the older period and none was chosen.

Caveats

  1. A forecast of next week only, for the spending of a whole city or activity, not for any single shop. Figures are before removing inflation.
  2. The season rule was chosen on the older period and measured on 52 weeks not used to choose it; the design of the method itself was set after seeing the whole history. The measurement period contains one Ramadan, one Eid al-Fitr and one Eid al-Adha, and the series are related, so they do not count as independent trials.
  3. Outside the Hijri seasons the two methods are identical, so the whole difference between them comes from 12 seasonal weeks. The first real test on an unseen season is Ramadan 1448 AH (8 February – 8 March 2027 · 1–29 Ramadan 1448 AH).
  4. The range holds about 8 of every 10 weeks on average; in a particular series it may be 5 points lower or higher by chance.
  5. The city × activity level is not measured (its history starts 21 September 2025 (29 Rabi' al-Awwal 1447 AH)). Source: Saudi Central Bank (SAMA), weekly point-of-sale data; DataPulse calculations. Last week: 13–19 September 2026 · 2–8 Rabi' al-Akhir 1448 AH.

The table is recalculated automatically every month. Last week in the current calculation: 13–19 September 2026 · 2–8 Rabi' al-Akhir 1448 AH. The Hijri calendar in the season calculation is tabular and may differ from Umm al-Qura by a day.

The forecast is an estimate whose error is measured here; it is not a guarantee of what will happen.

Forecast log: every weekly estimate and what happened next

Method freeze: no change to any forecast formula from 7 February 2027 (30 Sha'ban 1448 AH) to 25 March 2027 (17 Shawwal 1448 AH), throughout the Ramadan 1448 challenge.

The methodology is updated with every change in calculation, and each change is recorded in the version log(Arabic). Source attribution wording follows each agency’s reuse policy and is kept in Arabic on the source pages.