DataPulseنبض البيانات

Spending in Ahad Rufaidah: all activities

Card spending in Ahad Rufaidah (أحد رفيدة) across 30 activities, from the point-of-sale statistics published by Saudi Central Bank (SAMA), monthly since January 2024 (Jumada al-Akhirah – Rajab 1445 AH). Official figures · match SAMA's published figures within rounding Coverage: cards only, ~57% of personal spending

Card spending in Ahad Rufaidah · week 13–19 September 2026 · 2–8 Rabi' al-Akhir 1448 AH

21.9 SAR million

+3.9% against the same week last year · rank 40 of 60 cities · 0.2% of Saudi Arabia's spending this week

What this means for your decisionLast 3 months: Ahad Rufaidah −5.0% against +6.0% for Saudi Arabia, so the market here is declining while Saudi Arabia grows. Compare your shop's growth with your city's growth, not with Saudi Arabia's: if it is slower than the city, the gap comes from the shop, not the market.

SAR million per week · oldest on the left, newest on the right (in amber) · axis: Gregorian month, then Hijri month (Umm al-Qura). Highest week 39.0, lowest 16.3.

Source: Saudi Central Bank (SAMA), weekly point-of-sale bulletins (value of transactions), latest published week 13–19 September 2026 · 2–8 Rabi' al-Akhir 1448 AH. Attributed to SAMA; the analysis is ours.

Last 12 months to August 2026 (Safar – Rabi' al-Awwal 1448 AH)

1,267SAR million, all spending · −5.0% in the last 3 months against last year · SAMA
15,999SAR per person per year: 12 months of spending ÷ 2022 Census population (General Authority for Statistics (GASTAT))
79,202population · 2022 Census (General Authority for Statistics (GASTAT))

Transactions in the same week

0.5million transactions · +1.2% against the same week last year
46.0SAR average transaction value (value ÷ number) · +2.7% against the same week last year

This week in the Spending Index newsletter, issue 2: what changed and why

Data coverage: these figures are card payments (point of sale) only: about 57% of personal spending in 2025; the rest is cash and does not appear here. Part of the growth is a shift from cash to cards, not new demand: in 2025, card payments in Saudi Arabia grew +5.8%, but including cash withdrawals the growth is +1.9%. Read the figures as a trend and a comparison between cities and activities, not as an absolute market size.

Interactive analysis for Ahad Rufaidah(Arabic)

Activities ranked

Each activity by its spending over the last 12 months to August 2026 (Safar – Rabi' al-Awwal 1448 AH), its growth over the last 3 months against the same months a year earlier, and its share of the city's spending. Source: SAMA (point of sale).

#Activity12 months, SAR million3 months vs last yearShare of city
01Groceries and food358−24.3%28.3%
02Other168+61.9%13.3%
03Restaurants and cafés150−24.8%11.8%
04Transport131+78.1%10.3%
05Vehicle trade85+117.5%6.7%
06Fuel stations84−20.8%6.6%
07Professional services76−47.5%6.0%
08Health66−38.6%5.2%
09Building materials55+36.2%4.4%
10Clothing and footwear52+81.6%4.1%
11Vehicle maintenance35+19.5%2.7%
12Furniture and furnishings32+35.2%2.5%
13Medical services31−8.7%2.4%
14Pharmacies24−63.7%1.9%
15Hotels23+41.7%1.8%
16Bakeries and sweets19+11.7%1.5%
17Recreation and culture17+27.3%1.3%
18Electronics16+34.5%1.2%
19Recreation13+40.0%1.1%
20Personal care11+14.1%0.9%
21Other transport8+159.6%0.7%
22Laundries8−1.4%0.6%
23Telecommunications5−1.9%0.4%
24Education4−4.6%0.3%
25Books and stationery3−24.6%0.3%
26Airlines1−14.2%0.1%
27Car rental1+56.0%0.1%
28Public utilities1−78.0%0.1%
29Jewellery1+30.5%0.1%

Detailed pages

Growth is measured against the same months of the previous year. Part of the growth in card payments is a shift from cash, not new demand. A business decision needs a field visit and your own figures.

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