DataPulseنبض البيانات

Issue 1 · Thursday 17 September 2026 (6 Rabi' al-Akhir 1448 AH) · data for the week 6–12 September 2026 · 24 Rabi' al-Awwal – 1 Rabi' al-Akhir 1448 AH

Card spending 5.2% higher than last year for the 11th week in a row

Value of point-of-sale payments in Saudi Arabia · week 6–12 September 2026 · 24 Rabi' al-Awwal – 1 Rabi' al-Akhir 1448 AH

SAR 13,790.4 million

+5.2% against the same week last year (SAR 13,108.4 million).

This weekSame week last yearChange
Number of transactions (million)254.9231.1+10.3%
Average transaction value (SAR) = value ÷ number54.156.7−4.6%

What this means for your decision: Spending across Saudi Arabia in the last 4 weeks was 4.1% higher than last year; sales growing more slowly than that most likely have a local cause, which a comparison with your city and activity shows.

The week and its counterpart last year have no Ramadan or Eid; the year-on-year comparison is not affected by the shift of Hijri seasons.

Three points

  • Against the previous week −12.9%, and over the same two weeks last year −12.3%; the weekly movement resembles last year, so it is a usual seasonal pattern.
  • 14 of 19 main activities are above last year; fastest growth Telecommunications +22.5%, weakest Professional services −10.3%.
  • Among the 10 largest cities, 8 are above last year; fastest Buraidah +9.7%, slowest Khamis Mushait −3.1%.

Spending above the previous year in 44 of 52 weeks

Value of point-of-sale payments in Saudi Arabia, weekly, 14 September 2025 – 12 September 2026 · 22 Rabi' al-Awwal 1447 – 1 Rabi' al-Akhir 1448 AH, against the same weeks 364 days earlier. Shaded: Ramadan and the two Eids this year; their Gregorian dates differ in the previous year, so this is not a season-to-season comparison.

10,00015,00020,00025,000SAR million per week · Hijri months (AH) under GregorianOct 2025Rabi' II 1447Jan 2026Rajab 1447Apr 2026Shawwal 1447Jul 2026Muharram 144813,790.4Last 52 weeksPrevious year

Source: Saudi Central Bank (SAMA), weekly point-of-sale data; DataPulse calculations. Latest week: 6–12 September 2026 · 24 Rabi' al-Awwal – 1 Rabi' al-Akhir 1448 AH

What this means for your decision: Last 4 weeks +4.1% against the same weeks last year; this trend says more than a single week.

Telecommunications fastest-growing, Professional services weakest this week

Change in the value of spending by main activity against the same week last year, %.

Telecommunications+22.5%Clothing and accessories+21.7%Public utilities+18.6%Groceries and food+16.0%Education+10.9%Laundry+10.6%Restaurants and cafés+7.6%Health+4.8%Transport+4.0%Fuel stations+3.1%Electronics+2.8%Building materials+2.2%Hotels+0.4%Other activities+0.2%Jewellery<0.1%Culture and recreation−1.0%Bakeries and sweets−6.1%Furniture and home−9.1%Professional services−10.3%
ActivitySAR millionMillion transactionsAverage transaction (SAR)
Telecommunications183.7
+22.5%
5.5
+40.0%
33.5
−12.4%
Clothing and accessories1,098.3
+21.7%
9.9
+20.0%
111.0
+1.4%
Public utilities57.2
+18.6%
0.9
+19.7%
64.4
−0.9%
Groceries and food2,279.9
+16.0%
59.8
+14.4%
38.1
+1.3%
Education316.2
+10.9%
0.3
−0.8%
1,249.6
+11.8%
Laundry54.7
+10.6%
3.1
+5.0%
17.8
+5.3%
Restaurants and cafés1,690.8
+7.6%
60.5
+7.3%
27.9
+0.3%
Health918.3
+4.8%
10.4
+7.0%
88.7
−2.1%
Transport1,005.2
+4.0%
7.1
+28.9%
140.9
−19.3%
Fuel stations1,054.5
+3.1%
18.8
+3.0%
55.9
+0.1%
Electronics193.7
+2.8%
2.1
+21.0%
92.1
−15.1%
Building materials402.1
+2.2%
3.1
+38.5%
127.6
−26.2%
Hotels255.0
+0.4%
0.8
+14.6%
322.0
−12.4%
Other activities2,085.4
+0.2%
42.4
+7.9%
49.2
−7.1%
Jewellery317.7
less than 0.1%
0.3
+8.2%
1,045.0
−7.6%
Culture and recreation368.0
−1.0%
4.6
+0.6%
79.7
−1.6%
Bakeries and sweets238.3
−6.1%
6.4
−20.0%
37.5
+17.3%
Furniture and home452.4
−9.1%
2.7
+11.4%
170.2
−18.4%
Professional services819.0
−10.3%
16.2
+19.7%
50.4
−25.0%

Source: Saudi Central Bank (SAMA), weekly point-of-sale data; DataPulse calculations. Latest week: 6–12 September 2026 · 24 Rabi' al-Awwal – 1 Rabi' al-Akhir 1448 AH

What this means for your decision: In the weakest activities demand is falling across the market; in the fastest, a shop growing more slowly than its activity is losing part of its share.

Buraidah fastest-growing of the 10 largest cities

Weekly spending of the 10 largest cities, SAR million.

CitySAR millionvs previous weekvs same week last yearMillion transactionsAverage transaction (SAR)
1. Riyadh4,869.7−12.0%+4.7%84.8
+11.7%
57.4
−6.3%
2. Jeddah1,887.7−11.9%+2.1%28.5
+5.3%
66.2
−3.1%
3. Dammam690.0−9.5%+3.9%10.2
+6.0%
67.9
−2.0%
4. Makkah535.6−12.8%+5.8%9.7
+7.5%
55.1
−1.5%
5. Madinah519.3−12.3%+4.7%9.5
+4.1%
54.9
+0.6%
6. Al Khobar384.7−9.9%+2.1%5.2
+7.2%
74.7
−4.8%
7. Buraidah349.4−13.4%+9.7%5.7
+7.4%
61.6
+2.2%
8. Taif300.8−16.7%+5.1%6.4
+4.3%
46.8
+0.8%
9. Khamis Mushait265.3−16.7%−3.1%4.4
+0.9%
60.5
−4.0%
10. Tabuk233.6−17.8%−2.7%4.9
+0.8%
47.6
−3.5%

Source: Saudi Central Bank (SAMA), weekly point-of-sale data; DataPulse calculations. Latest week: 6–12 September 2026 · 24 Rabi' al-Awwal – 1 Rabi' al-Akhir 1448 AH

What this means for your decision: Saudi Arabia (+5.2%) is the reference for cities: those below it had a weaker local market this week, which does not mean your shop is weaker.

Calendar of the coming weeks

Announced calendar facts only, no forecasts; salaries from the Ministry of Finance schedule.

Also present last year, so the comparison is balanced:

  • 20–26 September 2026 · 9–15 Rabi' al-Akhir 1448 AH: National Day (Wednesday 23 September · 12 Rabi' al-Akhir 1448 AH).
  • 27 September – 3 October 2026 · 16–22 Rabi' al-Akhir 1448 AH: Government salaries on Sunday 27 September (16 Rabi' al-Akhir 1448 AH).
  • 25–31 October 2026 · 14–20 Jumada al-Ula 1448 AH: Government salaries on Tuesday 27 October (16 Jumada al-Ula 1448 AH).

Ramadan 1448 AH starts around Monday 8 February 2027 (1 Ramadan 1448 AH) by the Umm al-Qura calendar (the official start is by moon sighting), in 20 weeks.

What this means for your decision: The salary week was 20.2% higher than the average ordinary week over the last 52 weeks.

Methodology

What the data measure and what they do not
  • Point-of-sale payments by card and mobile, from SAMA: 60 cities weekly, 30 activities for Saudi Arabia weekly (19 main and 11 sub-activities), and 60×30 monthly.
  • Cash payments and online purchases are not included.
  • City = location of the payment terminal, not where the buyer lives. Activity = the merchant’s classification at the bank.
  • Figures are before removing price rises, so part of the growth is higher prices, not larger quantities.
  • Year-on-year comparison: the same week 364 days earlier.
  • SAMA may revise its figures; we update earlier issues and say so here.
  • No estimated figures in this issue; every figure is published by SAMA or calculated directly from it.

What changed: Newsletter methodology version 1.0. This is the first issue of the newsletter.