DataPulseنبض البيانات

Issue 7 · Saturday 7 November 2026 (27 Jumada al-Ula 1448 AH) · data for the week 18–24 October 2026 · 7–13 Jumada al-Ula 1448 AH · 3-minute read

This issue was published 9 days late; it was due on Thursday 29 October 2026 (18 Jumada al-Ula 1448 AH).

Value of card spending close to last year’s level (+0.8%)

Value of point-of-sale payments in Saudi Arabia · week 18–24 October 2026 · 7–13 Jumada al-Ula 1448 AH

SAR 11,779.8 million

+0.8% against the same week last year (SAR 11,689.3 million).

IndicatorThis weekSame week last yearChange
Number of transactions (million)229.1212.8+7.7%
Average transaction value (SAR) = value ÷ number51.454.9−6.4%

What this means for your decision: Spending across Saudi Arabia in the last 4 weeks was 1.8% higher than last year; sales growing more slowly than that did not move with the market, as a comparison with your city and activity shows.

The week and its counterpart last year have no Ramadan or Eid, so the year-on-year comparison is seasonally like for like.

Three points

  • Against the previous week −6.5%, and over the same two weeks last year −4.2%; a usual seasonal pattern, like last year.
  • 10 of 19 main activities are above last year; fastest growth Telecommunications +24.6%, weakest Education −34.5%.
  • Among the 10 largest cities, 4 are above last year; fastest Buraidah +11.7%, slowest Tabuk −7.1%.

Spending above the previous year in 45 of 52 weeks

Weekly point-of-sale payments in Saudi Arabia, 26 October 2025 – 24 October 2026 · 4 Jumada al-Ula 1447 – 13 Jumada al-Ula 1448 AH, against the same weeks 364 days earlier. Shaded: Ramadan and the two Eids this year; their Gregorian dates differ in the previous year.

10,00015,00020,00025,000SAR million per week · Hijri months (AH) under GregorianJan 2026Rajab 1447Apr 2026Shawwal 1447Jul 2026Muharram 1448Oct 2026Rabi' II 144811,779.8Last 52 weeksPrevious year[1]

What this means for your decision: The 4-week trend (above) says more than a single week.

Telecommunications fastest-growing, Education weakest this week

Change in spending by main activity against the same week last year, %.

Telecommunications+24.6%Public utilities+24.6%Groceries and food+12.2%Jewellery+9.4%Restaurants and cafés+8.1%Fuel stations+2.7%Laundry+2.7%Clothing and accessories+2.7%Culture and recreation+1.7%Professional services+1.0%Building materials−0.6%Health−1.1%Electronics−3.9%Bakeries and sweets−4.2%Other activities−4.6%Transport−9.5%Furniture and home−15.4%Hotels−28.8%Education−34.5%
ActivitySAR millionMillion transactionsAverage transaction (SAR)
Telecommunications187.9
+24.6%
5.1
+34.1%
36.6
−7.0%
Public utilities55.4
+24.6%
0.9
+24.9%
63.4
−0.3%
Groceries and food2,007.8
+12.2%
55.3
+11.2%
36.3
+0.9%
Jewellery427.6
+9.4%
0.3
+31.3%
1,291.9
−16.7%
Restaurants and cafés1,570.2
+8.1%
56.2
+5.9%
28.0
+2.1%
Fuel stations922.5
+2.7%
16.9
+1.6%
54.4
+1.1%
Laundry43.7
+2.7%
2.5
−1.7%
17.5
+4.5%
Clothing and accessories875.3
+2.7%
8.0
+8.1%
109.2
−5.0%
Culture and recreation273.2
+1.7%
3.4
−11.1%
80.4
+14.5%
Professional services642.8
+1.0%
13.9
+36.4%
46.4
−25.9%
Building materials382.2
−0.6%
3.0
+37.4%
128.9
−27.7%
Health765.9
−1.1%
9.2
−3.2%
83.6
+2.2%
Electronics164.7
−3.9%
1.9
+15.1%
86.9
−16.5%
Bakeries and sweets212.3
−4.2%
5.9
−16.2%
36.1
+14.4%
Other activities1,759.3
−4.6%
37.2
+2.8%
47.3
−7.1%
Transport834.5
−9.5%
6.2
+22.8%
133.5
−26.3%
Furniture and home365.0
−15.4%
2.4
+12.3%
152.2
−24.6%
Hotels221.6
−28.8%
0.7
+5.1%
306.1
−32.2%
Education68.0
−34.5%
0.1
−26.5%
472.4
−10.8%[1]

What this means for your decision: In the weakest activities demand is falling across the market; in the fastest, a shop growing more slowly than its activity is losing part of its share.

Buraidah fastest-growing of the 10 largest cities

Weekly spending of the 10 largest cities, SAR million.

CitySAR millionvs previous weekvs same week last yearMillion transactionsAverage transaction (SAR)
1. Riyadh4,209.2−4.6%−1.7%77.6
+8.0%
54.3
−9.0%
2. Jeddah1,599.7−4.4%−0.7%26.1
+4.2%
61.2
−4.7%
3. Dammam601.5−6.0%+1.8%9.3
+4.1%
64.3
−2.2%
4. Makkah468.2−7.0%−2.2%8.9
+6.7%
52.9
−8.4%
5. Madinah468.2−5.5%+0.7%8.7
+4.1%
53.8
−3.2%
6. Al Khobar344.0−1.8%−2.2%4.9
+5.3%
70.8
−7.1%
7. Buraidah317.4−3.3%+11.7%5.3
+9.9%
59.6
+1.6%
8. Taif242.9−8.9%+4.7%5.5
+3.4%
44.5
+1.2%
9. Khamis Mushait221.9−9.3%−3.9%3.7
−4.3%
60.2
+0.4%
10. Tabuk190.9−11.0%−7.1%4.2
−2.0%
45.3
−5.2%[2]

After inflation, by region (estimate)

Change in the value of spending against the same week last year, before and after removing the rise in prices in the region: (1 + change) ÷ (1 + inflation) − 1.

RegionBefore removing price risesAnnual inflationAfter inflation (estimate)Cities
Saudi Arabia+0.8%+1.9%−1.1%all
Riyadh−1.3%+2.3%−3.5%10
Makkah−0.5%+2.1%−2.5%6
Eastern Province+0.3%+1.9%−1.6%12
Madinah−1.0%+1.5%−2.5%3
Qassim+9.5%−1.3%+10.9%5
Asir−0.8%+1.5%−2.3%5
Tabuk−7.2%+1.2%−8.4%2
Hail+7.2%+2.1%+5.0%1
Jazan−4.9%+0.6%−5.5%7
Najran−1.7%+2.0%−3.7%2
Al-Baha−0.6%+1.7%−2.3%1
Al-Jouf+7.0%+4.2%+2.7%3
Northern Borders+4.6%+3.6%+1.0%3[3]
The attribution statement in Arabic (the Arabic text governs)

مبني على بيانات الهيئة العامة للإحصاء مع تعديل ودمج وحساب من «نبض البيانات»؛ ليس إحصاءً رسميًا ولا تزكية من الهيئة.

Estimate: a monthly regional inflation rate applied to one week, and the consumer basket does not match the card-spending basket. A region = the sum of its cities published by SAMA; “other cities” count towards Saudi Arabia only.

What this means for your decision: Saudi Arabia (+0.8%) is the reference for cities: those below it had a weaker local market this week, which does not mean your shop is weaker.

Calendar of the coming weeks

Announced calendar facts only, no forecasts.

Also present last year, so the comparison is balanced:

  • 22–28 November 2026 · 12–18 Jumada al-Akhirah 1448 AH: Government salaries on Thursday 26 November (16 Jumada al-Akhirah 1448 AH) (Ministry of Finance schedule).

Ramadan 1448 AH starts around Monday 8 February 2027 (1 Ramadan 1448 AH) by the Umm al-Qura calendar (the official start is by moon sighting), in 14 weeks.

What this means for your decision: The salary week was 20.0% higher than the average ordinary week over the last 52 weeks.

Figure of the week from outside spending

In 2024, 320,318 new establishments started activity across all activities in Saudi Arabia and 139,807 closed, out of 1,022,982 active establishments; new minus closed is 180,511. GASTAT publishes these counts every year; many entrants to an activity may mean stronger competition for the same demand.[4]

Published by GASTAT on 31 December 2025 (11 Rajab 1447 AH). Details on the establishments page. Reuse terms: GASTAT data use policy.

The attribution statement in Arabic (the Arabic text governs; the English above is a summary)

المصدر: الهيئة العامة للإحصاء — إحصاءات ديموغرافيا المنشآت. التنظيم والحساب من «نبض البيانات»، وليس إحصاءً رسميًا ولا تزكية من الهيئة.

Methodology

What the data measure and what they do not
  • Point-of-sale payments by card and mobile, from SAMA: 60 cities weekly, 30 activities for Saudi Arabia weekly (19 main and 11 sub-activities), and 60×30 monthly.
  • Cash payments and online purchases are not included.
  • City = location of the payment terminal, not where the buyer lives. Activity = the merchant’s classification at the bank.
  • Figures are before removing price rises, so part of the growth is higher prices, not larger quantities.
  • SAMA may revise its figures; we update earlier issues and say so here.
  • All figures are published or calculated directly, except the “after inflation” column, which is an estimate.

What changed: Newsletter methodology 1.1. Added the week 18–24 October 2026 · 7–13 Jumada al-Ula 1448 AH.

Newsletter, issue 7: SAR 11,779.8 million — +0.8% against the same week last year · 18–24 October 2026 · 7–13 Jumada al-Ula 1448 AH
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References

  1. Saudi Central Bank (SAMA), weekly point-of-sale data; DataPulse calculations. Latest week: 18–24 October 2026 · 7–13 Jumada al-Ula 1448 AH
  2. SAMA, same week.
  3. Saudi Central Bank (SAMA) for spending; General Authority for Statistics (GASTAT), consumer price index, September 2026 (Rabi' al-Awwal – Rabi' al-Akhir 1448 AH), for inflation. Built on GASTAT data, modified, combined and calculated by DataPulse; not an official statistic or an endorsement by GASTAT.
  4. GASTAT — Business demography statistics. Processing and calculations by DataPulse; not an official statistic or an endorsement by GASTAT.